Monday, April 26, 2010

Cups On Being Green


So, I'm working our Cups booth yesterday (where we sell not only our Cups and coffee, but also jars of freshly harvested chamomile tea from my garden, as well as strawberry milk - even better, the milk and Cups are available as free samples too!) at the farmer's market in La Jolla when a woman approaches me, says she has read about us in the local paper-most recently about our 3 Star Certified Green Restaurant®. Then she says that she noticed that we had a large white SUV sprinkled with Cups logos, and wonders how this jives with our green status. Interesting point.
So I explain to her that we actually have three delivery "vehicles" - a tricycle which we use for deliveries in the village, a vespa for deliveries outside that 10-block radius (which I was standing next to during our conversation), and finally, yes, a large old white SUV that once belonged to my husband (for his weekendly nursery runs), which, rather than trade-in or sell, I added flair to and added to the Cups fleet for when we needed to make large deliveries. I explained that we keep it parked near our store on Girard most of the time. That we only use it for big events, where we might need to bring 2-3 people, tents, tables, and an unlimited supply of Cups (like the farmer's market, e.g.). She nodded, not disapprovingly, but neither with approval either. Was she satisfied? Am I?
My good friend Jean (the "hall monitor of my life") recites this as her Green mantra: REDUSE, REUSE, RECYCLE. I suppose I could reduce the SUV - not to one of the new hybrid SUVs, which we have, because unfortunately they're not as big YET - to either a minivan or van. But is that really reducing? Isn't that really meant to apply where one has two vehicles and one would be enough? Because if I attempt to sell the old SUV, I may either not be able to sell it, because it's old and has a lot of mileage, in which case it heads to the dump; or I do sell it, to someone who needs it as a primary vehicle and does with it what I don't - drives it to the Starbucks drive-thru solo, instead of leaving it parked 90% of the time. Since this was already a car in our family, my taking it for Cups constitutes a reuse, but is that better than my purchasing a new minivan, with clearly superior mileage? I don't even know where to begin with recycle, as I'm not sure what we actually do with that never-ending supply of cars smashed on top of one another.
I guess the point is there are very few clear answers. I know we all try to do the best we can in any given situation. I once watched a TV program with a Green expert who was discussing the use of air conditioning in a car - to me an obvious no-no. But, of course, the answer was not that easy. Turns out, that up to certain speeds (I think the answer was 35 MPH, though I'm not positive anymore) use of air conditioning was worse than opening the windows. However, with speeds greater than that, opening the windows instead of using the air conditioning was actually worse, because it reduced the car's mileage!
So I confess to not knowing all of the answers - indeed, being probably ignorant of most. If anyone out there can offer some insight into this SUV situation I'd love to hear it - bad or good. Until then, I'll keep trying to stay on the best path I know.

Side note: The SUV's use at home was limited to the following: football games, where we would cart all 8 attendees in a single vehicle, and once-a-week trips to the nursery, where my husband and I would load up on plants for our garden. He wanted to trade in the SUV for a pick-up, which he now has, because we couldn't fit the more mature fruit trees in it. With the fruit trees and other plants we carried to our home on the weekends in the SUV, we now have enough citrus, berries, and herbs to feed ourselves, our friends and families, as well as supply my store.

Michelle


http://cupslj.com
mailto:info@cupslj.com

Monday, April 5, 2010

CUPS is only 3 Star Green Certified Restaurant in San Diego County!


We just received notice that we have been certified as a 3 Star Green Certified Restaurant by the Green Restaurant Association (www.dinegreen.com) - its highest rating. This 3 Star status makes Cups the only 3 Star bakery in all of California, and the only 3 Star restaurant of any kind in all of San Diego County.

We worked very hard to achieve this status, and we are very proud to have obtained this highest level awarded to any restaurant in the country. As a restauranteur, it is neither easy nor inexpensive to secure this status; its positive impact, however, can't be quantified.

We are one of only 20 restaurants certified as 3 Star Green Certified Restaurants since the Green Restaurant Association began awarding this designation to green restaurants in 1990.

The Association looks at every aspect of a business, from the building materials used in the building or remodeling of the space, water and utility utilization, to the foods served and the containers they are served in.

We here at Cups are so honored to be part of such an environmental friendly assoication.

The Cups Team

Monday, March 29, 2010

"Back in the Saddle"


Enough travel for a while. Back to Cups, our bakery, our lounge, and now, our teaching kitchen and party room, Cups Culinary aka the "green room." THIS is the reason I opened Cups - to really share my passion for cooking and teaching with others. Just had the first few events here: 30 sorority sisters, 4-year-old princess party, bridal shower, baby shower, and next week - a Superman-themed deco party! Next step, classes for summer camp, and a full public class schedule. If you have thoughts or suggestions, e-mail me....

So you've probably seen some of the "not your mother's cupcake" shots here. Let me explain. When you say you make cupcakes, a lot of people come in with certain expectations, many of which are based on the box mix/canned frosting cupcakes of our youth and the contemporary grocery store equivalent. No disrespect intended - been there, eaten that! That's just not what we do.

I wanted to make varied, complex, often more dense, less sweet desserts - that happen to come in a cupcake form. We make dense, dark flourless Cups. Sugar-free Cups. Brioche and other yeast-dough Cups. Mixed sweet & savory Cups. Vegan, gluten-free....

SOOOOOO it became necessary to let people know what we do differently, so as to address head-on people's expectations. Love us, hate us, this is what you get. I can't imagine a single cupcake to please every palate - nor do I want to. One billion served to me doesn't say top quality, it says lowest common denominator. But let me get off my high horse (how easily I seem to get back in that saddle...).

Anyway, as I started this rant, am happy to be back at Cups, my new expansion of space inspiring my creative juices. So I will put down this computer and return to the kitchen, to eagerly play with some new concepts. So excited about the upcoming season - so much fresh fruit to incorporate into our Cups! Am harvesting a lot of chamomile from the garden right now, have been thinking this one through - love the idea of a sweet honey-vanilla chamomile Cup. Also picking a lot of fava beans, but not feeling that one yet. Planting my own vanilla and cinnamon plants (in a small greenhouse) but won't get much there for a while. Anxiously awaiting the arrival of the little blackberry buds starting to appear. Now this is the saddle I want to get back in....

Michelle Cicceralli Lerach
Founder


http://cupslj.com
mailto:info@cupslj.com

Thursday, March 18, 2010

Cups Cupcakery and Lounge


Cups Lounge

Ever heard of organic decadence? Well, you have now. Introducing Cups Lounge, the all-new, all-natural cupcakery in the heart of downtown La Jolla, and the only organic cupcakery in all of San Diego. Every day of the week, we create ten flavors of pure cupcake enjoyment, from among more than fifty total flavor varieties we offer. Each is joyfully baked fresh in-house every morning with loving care, and using only the best local, organic, sustainable ingredients.

Kick back and relax in our retro-modern lounge, hook up to the free WiFi, and enjoy your Cup with our house specialty, fresh strawberry milk on tap or one of the many offerings from our traditional coffee bar where we pull “ristretto” style espresso shots. While you're at it, why not sample our newest creation, FrostNips, a delectable blend of butter cake and frosting, rolled and hand dipped in chocolate.

Stop by soon. All-natural and organic have never been so deliciously indulgent.

The Cups Team

Wednesday, March 10, 2010

"Not Your Mother's Cupcake of the Week"



What do we mean by "Not Your Mother's Cupcake"? Let me explain. When you say you make cupcakes, a lot of people come in with certain expectations, many of which are based on the box mix/canned frosting cupcakes of our youth and the contemporary grocery store equivalent. No disrespect intended - been there, eaten that! That's just not what we do. Enjoy!
~ Michelle

"Not You Mother's Cupcake" of the Week



Friday, February 5, 2010

THANKS!!!

So much to talk about...so much has happened since my post about the "cake balls" - since named FrostNips. Which, by the way, are available for order now at Cups for Valentine's Day ($25 for a mixed dozen in a cute heart-shaped box!). Ok, that's it for plugs...!

So really want to thank everyone who came out for our big Grand Opening celebration on January 30. WOW! To say we were happy about the turnout is to put it mildly. The only regret I have is that so many people had to wait in line for soooo long. We tried to shut down the street to bring the party outside but were denied, so we had no choice but to manage the number of people in the space at any one time. Anyway, our crew responded by bringing lots of yummy Cups and FrostNips outside to the patiently waiting. Hope everyone was happy. I know I was. Loved that there were lots of kids decorating cupcakes (check out my facebook or 944.com to see full array of pics), people enjoying the savory delights of Authentic Flavors (I can't say how many of the vegan portobella sliders I ate!), and the cool mocktails of the geniuses at Snake Oil Beverages (even though they sent their PR guy in to "bartend" - u were awesome Mike, don't take any *&%%## from the "couch people"!). The party was so awesome the cops came - only to be sent away, Cups in hand, "nothing to see here" ...except people having a great time - all without alcohol. Check out the article at sdentertainer.com ("Cuckoo for Cupcakes") to get more info.

And this on the heels of our successful return from Sundance, where we were the exclusive sweets provider for the Luxury Lounge, nestled in between Harry O's and ChefDance on Main Street in Park City, UT. Got to premiere our FrostNips there, along with some of the more exotic Cups flavors. Made a lot of friends, garnered some new Cups fans - especially my pal Louis Lombardi (Sopranos, Entourage) - who came by every day for a box of to-go PB Cups. Come and see me in LJ Louis...!
So now it's back to work, Valentine's Day right around the corner..., and most exciting news of the moment - the Cups Culinary School should (I say should because I've been promised, but have heard that before...construction anyone!!) be open at the end of the this month! We will start baking and decorating classes as of March - and I can't wait. We will also have private b-day parties and karaoke-fests in the private space (for those not interested in "sharing" their vocal talent with the Sunday Cups Lounge ).
And, I'll be writing a new foodie column for the San Diego Businesss Woman Magazine, beginning later this month, called "LifeSavor." I guess I could post that here too...